What Do You Have
Before drafting, it asks what you have that the current results do not — a number you measured, a case you ran, a question customers keep asking. If the answer is nothing, it says so.
An article assembled from what already ranks cannot outrank it. This one gets built around whatever you bring that page one is missing.
Anyone can produce a competent article about anything. Below: what it asks for before writing, what the draft contains, and how the parts only you could supply are marked.
Before drafting, it asks what you have that the current results do not — a number you measured, a case you ran, a question customers keep asking. If the answer is nothing, it says so.
Full sections in order, headings that match how the question is actually asked, and places marked where an internal link belongs — a piece you edit rather than one you assemble.
The paragraphs resting on what you supplied are flagged in the draft, so you can see at a glance how much of the article exists anywhere else and how much does not.
Three steps from a keyword to a draft that is not a summary of page one.
The term you are targeting, who it is for, and anything first-hand you can put in — data, a screenshot, a transcript of a support call.
It comes back with what is missing, then drafts the sections, sets the headings against the real question, marks the internal link slots, and flags your original material.
Read it as someone who knows the subject — that reading catches what nothing else will. Save the run as a Playbook so the next piece matches.
Producing an article is quick. Producing one worth ranking is a different problem.
An article written from what currently ranks is, at best, a tidy version of what currently ranks. It contains nothing a reader could not already get, and no amount of structure changes that. The ceiling is set at the moment the source material is decided, not during the writing.
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Most of these tools take a keyword and start typing, which feels efficient and quietly locks in the ceiling above. Being asked what you know that the results do not is briefly annoying, and it is the only step that changes the outcome — including when the answer is nothing.
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Nobody selling a writing tool can tell you where a page will land, and any that imply it are describing an outcome they do not control. What is on offer here is narrower: a draft containing something the current results do not. That is a precondition, not a prediction.
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What you correct in the first drafts is what the tool did not know about your subject — the distinctions that matter, the claims you will not make, the words your customers use. Your AllyHub never starts from scratch again, so the next draft gets faster every time.
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Businesses that live on search, practitioners sitting on real data, anyone told to publish weekly, and pages that stalled.
Every enquiry arrives through a search result, which makes the content budget a sales budget with a longer delay on it. Publishing the same article everyone else has published is a way of spending that budget on nothing.
A clinic, a firm, a workshop — you have years of specifics nobody outside your building has, and no time to turn any of it into prose. That material is the whole advantage, and it is currently sitting in files.
The cadence was decided by someone who is not writing them, and by week nine you are producing articles about topics you have no opinion on. Knowing which weeks have something real behind them is more useful than filling all of them.
It ranked for a while and then slid, and the usual response is to add words to it. If it slid because everyone else caught up, more words will not help — a fact you only have that they do not will.
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Volume, the search guidance, what gets promised, and what carries forward.
A tool that writes a full article aimed at a search term. Most work by reading what already ranks and producing a well-organised version of it, which is why the drafts feel competent and interchangeable at the same time.
Yes, one article at a time. Longer pieces, a set planned together, and keeping your corrections so later drafts need fewer of them are on the paid plans.
Mechanically, more than that. It is not what this is set up for, and the reason follows from everything above: you do not have a hundred first-hand things to say this week. Volume assembled from synthesis is the cheapest content available and the easiest to replace.
The published guidance is about the content rather than how it was produced — material that exists only to rank, with nothing behind it, has a hard time regardless of who typed it. That is the same problem this page keeps pointing at from the other side. Whether the piece contains something worth reading is not decided by the tool.
Most take a keyword and start writing. Here the first step is finding out what you can add that the current results cannot, the sections resting on it are marked so you can see how much of the piece is genuinely yours, and the corrections you make to one draft carry into the next.