Says What Is There
Hand over the photo, the screenshot, the diagram, and what comes back is what is actually in the picture — the subject, what it is doing, and the detail a reader would need.
One image, three descriptions — short enough for an attribute, long enough for a chart, loose enough for a caption.
Every image is a thousand true statements, and the useful one depends on why it is on the page. Below: what gets read off it, how the wording is cut, and how you steer what it talks about.
Hand over the photo, the screenshot, the diagram, and what comes back is what is actually in the picture — the subject, what it is doing, and the detail a reader would need.
The attribute version stays short enough to work as an attribute. A chart gets the longer description a chart needs. A caption gets written like a caption. Three at once, not one blurb trimmed twice.
Say what the image is there for — a product listing, a step in a tutorial, a face on a team page — and the description covers that rather than reciting everything visible.
From a picture with no words attached to text you can paste, in three steps.
Upload the photo, screenshot, or diagram, and say where on the page it sits.
Name what the picture is doing there and which versions you need — the short one, the long one, the caption, or all three, in the site's usual tone.
Check it against the image and the page around it before publishing. Save the run as a Playbook so the rest of the site comes back in one voice.
The tools here see pixels. None of them can see the page the image is sitting on.
A purely decorative image — a divider, a background flourish, a stock photo carrying nothing — should have empty alt text so a screen reader skips it. Describe it anyway and you have added noise for exactly the people alt text exists to serve.
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An attribute, a long description, and a social caption are three different pieces of writing, not one sentence cut to three lengths. Truncating a paragraph gives you an attribute that trails off mid-thought; padding a short line gives you a description that says nothing twice.
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Whether a description is right depends on the page it lands on, which is why nothing here is presented as finished or as compliance. What arrives is a good first pass, meant to be read by someone who knows what the page is doing before it goes live.
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The first one is the expensive one — that is where the tone, the lengths, and the level of detail get settled. After that the house style stays with the run and your AllyHub never starts from scratch again, so image four hundred gets faster every time.
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Site and store teams with an empty alt column, accessibility leads working through a backlog, content teams captioning, and educators whose slides have to be heard.
Four hundred product photos went up over three years and the alt column is empty for most of them. It is not a hard job, it is a long one, which is why it has been on the list since the second year.
An audit landed and images are on it, with a date attached. The work is real and the tooling most teams reach for describes every image identically, which passes a count and fails a user.
A caption that reads like it was written by a person is a different craft from a description that is accurate, and the same image usually needs both on the same day for two different places.
A slide nobody can hear is a slide half the room did not get. Diagrams and charts are the worst offenders, because they carry the actual argument and are the hardest to put into a sentence.
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What it writes, what it will not claim, and which images to leave alone.
It looks at an image and writes the text that goes with it. In practice that is two jobs at once — a description a screen reader can read out, and copy that works wherever it is being placed — which is why AllyHub returns the versions separately rather than one line asked to serve both.
Yes. One image at a time runs on the free plan. Working through a set, holding a house style across a site, and keeping the run so later images match sit on the paid plans.
Only if you say. Tell it the image is a product shot, a diagram in a tutorial, or a portrait on an about page, and it describes for that job. Left unsaid it describes the obvious subject, which is usually right and occasionally beside the point.
No, and this is where automated tools usually go wrong. The working test is simple: if taking the image away would cost the reader something, it needs describing; if the page reads the same without it, leave the attribute empty. AllyHub flags the ones that look like the second kind instead of writing something regardless.
Nothing here is offered as compliance, and be wary of anything that is. Whether a description works depends on the page around it and what the image is doing there — judgements a tool cannot make on its own. What you get is a solid draft in the right shape; signing it off stays with whoever owns the page.