Only the Handles You Give
You pick the accounts. Nothing gets added because an algorithm thought it was relevant, so the comparison stays about the brands you actually lose sales to.
Trends Monitoring
Instagram Competitor Analyser
Two rivals can ship the same number of posts and be running two different businesses. See how each divides Reels, carousels, and stills.
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What Can the Instagram Competitor Analyser Do
A follower count tells you where a rival got to, not how they spend a week. AllyHub takes the handles you hand it, reads their recent posts, and reports the counts, the engagement it works out, and the Reels-carousel-still split side by side — no Instagram API involved.
Published Counts, Marked
Followers, likes, and comments come straight off the profiles and posts. Averages and engagement rate are AllyHub's arithmetic on the sample, and every column says which of the two it is.
Reels, Carousels, Stills
For each account, what share of recent posts is a Reel, a carousel, or a single image — the split that a total post count hides completely.
What Each Format Returns
Average likes and comments per format, per account, so the split has a payoff column next to it instead of sitting there as a percentage.
The Posts That Pulled
The highest-engagement posts in each account's sample, with format, date, and link, so the averages have specific work underneath them rather than only numbers.
Everyone on One Sheet
Every account on one line across every measure, as a document or a spreadsheet, laid out to be read across instead of profile by profile.
How to Analyse Instagram Competitors with AllyHub
Three steps between a shortlist of Instagram accounts and a comparison you can take into a planning meeting.
01
Choose Who Goes In
Name the Instagram accounts you want compared and say how far back the post sample should reach — a month, a quarter, whatever your planning window is.
02
AllyHub Works Through It
It pulls followers, post counts, captions, dates, links, likes, comments, and post type for each recent post, then computes averages and engagement rate per account and per format.
03
Take It Into Planning
See which format each rival leans on and what it returns, decide where your own hours go, and run the same set again later to see what moved.
Why Choose AllyHub's Instagram Competitor Analyser
Posting cadence is the number everyone quotes. What they post is where the strategy actually lives.
Same Cadence, Different Jobs
"They post more than us" survives every meeting because nobody checks more of what. One account shipping eight Reels and one shipping eight carousels are running different operations at the same cadence, and only the split tells them apart.
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One Rate Hides Three
An account-level engagement rate averages three different products into a number that describes none of them. Broken out by format, you can see where each account's engagement actually concentrates — and whether it concentrates in the format you have been copying.
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Where the Numbers Stop
Worth knowing before you lean on it: only the accounts you name go in, the engagement figures are computed here from public posts rather than read off any dashboard, likes and comments are the one measure all three formats publish, and Instagram offers no history — a run is today.
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Second Time Costs Less
The handles, the sample window, the format breakdown you asked for — your AllyHub builds on what it already knows, so the next comparison is a sentence rather than a setup, and it gets faster every time you come back to the same field.
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Who Uses AllyHub's Instagram Competitor Analyser
For anyone deciding where next month's production hours go, with rivals already spending theirs.
Social Media Managers
The calendar argument is always Reels versus everything else, and it gets settled by whoever argues hardest. Put the field's real split on the table and the argument becomes a number: this is what four comparable accounts are doing, and here is what each format brings them.
Creative and Production Teams
A carousel is a designer's afternoon, a Reel is an edit, a still is ten minutes — and the roadmap gets drawn without knowing which of those the competition is banking on. Compare the split before you commit the quarter's studio time.
DTC Founders Sizing Neighbours
You know the follower counts of the brands you're shelved next to and nothing about how they got them. Line those accounts up on format, cadence, and engagement, and a vague gap turns into something specific enough to brief.
Agencies Pitching a Client
Winning the account means saying something about their category they have not heard before. Run the prospect's three closest rivals, and the pitch opens with what those accounts are quietly doing more of.
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FAQs About Instagram Competitor Analyser
What goes into the comparison, what it will not decide for you, and how a second run works.
What is an Instagram competitor analyser?
It applies one set of measurements to several Instagram accounts at once and lays the results out together — published counts, engagement worked out from recent posts, and how those posts divide across Reels, carousels, and single images. AllyHub attaches a result to each format, so the split is not just a percentage.
Is AllyHub's Instagram competitor analyser free?
One comparison runs free. Longer samples, more accounts in a single set, quarter-length format breakdowns, and file exports sit behind the paid plans.
Can it tell me which format to post more of?
No, and it should not. It reports what each account publishes and what that publishing pulled in; whether a rival's carousel numbers would transfer to your audience is a judgement about your brand that no scrape can make. You get the evidence, not the decision.
Can I see how a competitor grew?
No. Instagram keeps no public record of what an account looked like last quarter, so nothing before your first run can be recovered. Treat that first run as a baseline and repeat it when you next plan — two fixed points is a trend you made.
Which export formats can I choose?
Both a document and a spreadsheet are available; pick by what happens next — reading versus sorting. The sampled posts can come with it, so any average in the table traces back to the posts it was computed from.
Why not just use the engagement rate other tools give?
Most report an account-level engagement rate and stop, which averages three formats into one number. AllyHub separates the formats, labels which figures are published and which are its own arithmetic, says plainly that there is no history to show, and remembers the set — so your AllyHub never starts from scratch again on the second look.