What Theirs Answers
The questions theirs answers and yours does not, listed one by one. A score cannot be acted on; a list of missing answers can be worked through.
Every tool here scores a domain. None of them read the page that is beating yours.
Three outputs, all of them things you can act on this afternoon.
The questions theirs answers and yours does not, listed one by one. A score cannot be acted on; a list of missing answers can be worked through.
What it covers first, how deep each part goes, and where it puts the thing people came for. How the page is built is often the whole difference.
All three covered it, or only one of them did — those are not the same finding. The first is table stakes and the second is a choice, so they come back separately.
Your page and theirs, compared in three steps.
Your page's URL, and the URLs of the pages you are losing to.
AllyHub goes through each page, notes what it answers and how it is arranged, then sets them against yours.
Take the missing answers into the page. File this comparison away, and the page after it inherits the setup.
Three things this deliberately does not do.
Authority scores, traffic estimates, keyword counts, link totals — those are numbers from somebody else's crawl, built over years, and we do not have that crawl. So we do not print them, and we do not estimate them either. What we can do instead is open the page.
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Answering everything theirs answers is necessary. It is not sufficient. Google decides what ranks, and it weighs things nobody outside Google can see. Treat the list as the floor you were below, not as the reason you will pass them.
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What gets read is the page as it stands today. Pages change, and a competitor rewriting theirs next month does not reach back and update your comparison. Re-run it when the answer starts to matter again.
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Which sections to weigh, how strict to be about what counts as answered, what the output should look like — the comparison you settled on applies to the rest of them. Your AllyHub never starts from scratch again, so a backlog of pages gets faster every time.
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People losing to a specific page, people entering a topic, people who owe somebody an explanation, and people with a backlog that stopped performing.
The page sitting above yours is one you have skimmed and never actually read through. Everyone assumes they know what is on it, and almost nobody has been through it properly asking what it covers that theirs does not.
Before committing a quarter to a subject, it helps to know what already exists on it. Not how strong those sites are — what those pages actually say, which is what you will be measured against.
A client who wants the reason, not the dashboard. "We are behind" is not an answer; nine specific things their page covers and ours does not is one, and it comes with its own to-do list attached.
Forty pages that have stopped bringing anything in, and nothing on the surface distinguishing the ones that are a single section short of working again. Going through them by hand is a week nobody has.
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What it is, cost, the metrics question, where the URLs come from, and doing it at scale.
Working out why a competing page is doing better than yours. Two very different things share the name — measuring a site and reading a page. Measuring produces scores about a domain. Reading produces a list of what one specific page contains. Only the latter is on offer here.
One page against one competitor, free. Comparing several rivals at once, and saving a comparison so it applies to a batch of pages, are on the paid plans.
No, and that is deliberate rather than pending. Those figures come out of proprietary crawls that took years to build, and inventing a substitute would be worse than leaving it out. If you need them, the tools that own that data are the right place to get them — then bring the page comparison here.
The URLs come from you — the pages you already know you are losing to, usually from having searched the term yourself. Note also that writing the replacement is a different job: this tells you what is missing, and SEO Article Generator is where the writing happens.
Most hand back a dashboard, which tells you that you are behind without telling you what to do on Tuesday. Here the output is a list of specific things the other page covers, sorted by whether every rival covers it or only one does — and however you configured that comparison, it carries across the rest of your pages.