Identify the Page and Scope
Paste one public page URL or several, including your own. Add the date range and anything else that narrows it — a format, a keyword, a floor.
Reactions, comments, shares: that’s what Facebook shows outsiders. AllyHub makes it comparable — engagement against each page’s own following, split by format.
Point AllyHub at the pages you compete with, pick a window, and read the result.
Paste one public page URL or several, including your own. Add the date range and anything else that narrows it — a format, a keyword, a floor.
It walks each page’s posts in that window and records text, format, date, permalink, media, reactions and their breakdown, comments, shares, plus the page’s public follower count.
Look at the format table, export the rows, or both. Save it as a Playbook and the same benchmark reruns whenever you need the next one.
Facebook will let you scroll a competitor’s page and count reactions in your head. AllyHub turns the same posts into rows — each one’s format and engagement, weighed against the page’s own following, grouped by format, cut to the window you asked for, across every page you track, and out in the format you use.
Text, format — photo, video, link, text, album, reel — publish date, permalink, media links, and the counts: reactions with their breakdown, comments, shares.
AllyHub reads each page’s public follower count and works the engagement out relative to it — a figure it computes, not one Facebook publishes.
The rows group by format — how often each appears, and what each typically draws — so “video does better for them” is a number attached to a page, not a rule of thumb.
Give it a date range, a keyword, a format, or an engagement floor and the crawl is limited there at the source, so you aren’t paying to collect four years to read six months.
Run your page alongside the competitors you actually lose to, in one job, and every row says which page it belongs to — so the benchmark is one table, not five exports.
Hand it off as a spreadsheet, or as JSON if something downstream is going to read it — or stay in the run and ask which topics and formats carried the quarter.
Social managers, paid social teams, comms people at small organisations, and analysts who have to compare pages honestly.
The pain: the monthly deck says engagement is up eleven percent, and the first question is whether that’s you or the whole category having a good month. Pull your page and your competitors’ over the same window, look at the relative numbers, and the answer is in the table before the question gets asked.
The pain: creative budget gets committed on taste, while the cheapest evidence available — what already worked organically on pages like yours — sits in public with nobody collecting it. Read the formats and the posts that earned something before the media plan locks.
The pain: you get benchmarked against organisations with ten times your following, so any raw comparison makes your best month look like a bad one. Measured against your own audience size, the posts that genuinely worked become defensible — and so does asking for more of them.
The pain: “how do these institutions talk in public” is a question you can only answer with a corpus, and the platform hands you an endless feed with nothing you can sort. Take a defined set of pages over a defined window and what comes back is countable — by format, by month, by how much response each drew.
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What people ask before benchmarking Facebook pages — what’s visible from outside, what isn’t, and how the comparison is built.
A Facebook post scraper reads a public page’s timeline and writes it out as data — one line per post, with what it was, when it went up, and what people did with it. AllyHub takes the page URL in plain language, handles a set of pages in one job, and puts the engagement on a scale that survives a gap in follower count.
Yes. A single public page over a short window runs free, with the standard fields. The paid plans are for the bigger shape of the job: a whole competitor set, a year instead of a month, reruns on a schedule, and the grouping pass.
No, and neither can anything else from outside. Reach and impressions sit in the Page owner’s Insights, which only admins can open. What AllyHub gives you is everything the page shows publicly — the reaction counts and how they split, the comments, the shares — plus a like-for-like comparison built from those.
None of them. AllyHub reads public pages the way any visitor does — nothing to register, nothing to authorise, no credentials to hand over. The boundary is the one a visitor meets too: private profiles, closed groups, and anything behind a login stay out of scope.
Yes, and it’s the usual way to run it. Give AllyHub your page and the ones you’re measured against, and everything lands in a single table tagged by page — so you can sort by relative engagement, by format, or by month without joining anything by hand.
Business Suite shows your own page in depth and everyone else’s not at all, and a manual scroll gives you an impression of a competitor and no export. AllyHub reads what any visitor can see across a set of pages, puts it on one scale, and keeps the setup as a Playbook, so it compounds with every task instead of being rebuilt each quarter.